I’ve been thinking a lot about names recently, specifically car names. Most car manufacturers use names to distinguish between the various models of cars they produce. However, some carmakers are so exclusive that they just assume that you know their cars. Manufacturers such as Bentley and Rolls Royce. These two carmakers do no tell you what model their cars are, so if you are a non-car-freak, then you wouldn’t have a clue if it’s a Bentayga, Ghost or Silver Shadow. I love this.
Then you get carmakers who give their cars silly names, for instance, the Opel/Vauxhall Adam. Seriously? Adam? Where’s Eve? There are also those companies in China that blatantly copy popular carmaker’s models like the Range Rover Evoque. In China, there is a car called the ‘Land Wind’ which looks exactly like an Evoque. And there is an X5 which isn’t an X5, but which is an X5. BMW even sued the company over their non-X5 X5 and lost, because the court said that the ‘CEO’ (non-X5 X5) doesn’t look at all like an X5. (It does.)
But back to the topic at hand. Names are important. It will have to stand the test of time, and many have. Toyota and Nissan have accomplished this with the Supra and GT-R badges and Ford has done even better with their Mustang. Dodge has their Charger, Chevy has its Corvette and Lada has its Niva. (The last one is just for sh*ts and giggles.)
Some of the most unimaginative names are probably from the Germans. Yes it is all in the name of efficiency and such, but it’s really boring. 1-Series, 2-Series, 3-Series, A-Class, B-Class, C-Class, A1, A2, A3. It’s so boring. And in their sport models they just add M, AMG and RS respectively. It the same with Jaguar and Volvo with the XF, XJ, E-Type, XC90, V60 and S90.
Now, I have to say that my favourite car name is probably the Atom from Ariel. It is awesome! Imagine sitting in a British pub and you and your mates are talking about the cars you drive. “Yeah, I drive a Vauxhall Maloo GTS” and “I drive an Alfa Romeo Giulia Quadrifoglio Verde” (another awesome name) and then you come along and say, “I drive an Atom”. A freaking Atom! How cool would that be?!
Now, if I ever had a car company of my own and I was in charge of naming the models, I would go the same way as the Germans. Regardless of what the company’s name is, the models will be correspondent to amount of cylinders the engine ha, i.e. 4, 6, 8, etc. Then, depending on aspiration, it would receive a T/TT (turbo/twin-turbo) or an S (supercharged).
The normal, everyday model would probably be the (company name) 4T or 4TD and the big supercar being the 12TT.
So yes, even though I went on about how boring some car manufacturers’ models are, I would also go that way.
(Yes, I am boring. My favourite colour I grey, for Pete’s sake!)